Posted on 3rd February 2014 by Admin@B2bMarketing

12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage

https://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …

Read more …

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

Posted on 3rd February 2014 by Admin@B2bMarketing

12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage

https://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …

Read more …

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

Posted on 28th September 2013 by Admin@B2bMarketing

B2B Marketing . B2B SEO

A recent study conducted by the Sagefrog Marketing Group as reported by eMarketershows that while B2B marketers are using all forms of marketing, there may be some evidence that the numerous options available could be diluting efforts.

The following chart is interesting for the simple reason that from 2012 to 2013 most of the percentages of who is using what form of marketing is dipping slightly. Is it a trend? Of course, not. It’s one instance of research looking at a small time frame. What it does make you think though is that with so many options and so few available resources to most, this kind of result makes sense.  pls call 281-570-5804 for a FREE30min on line stratgey consulting

Posted on 8th May 2013 by Admin@B2bMarketing

Small business marketers spend more of their budgets on content marketing

B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.

Small business marketers use fewer content marketing tactics

B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business marketers say that in-person events top their list of most effective content marketing tactics, events are not among those they use most often, instead favoring social media – other than blogs (86 percent); articles on their website (82 percent); and eNewsletters (81 percent)

6 Signs Small Businesses Have Big Plans for B2B Content Marketing

https://contentmarketinginstitute.com5/7/13

Data from CMI’s latest study shows striking differences between B2B content marketing at small businesses and enterprise companies. Check out the highlights.

call 281-570-5804 for a free 30 min web strategy consulting

Posted on 30th March 2013 by Admin@B2bMarketing

the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.

Better B2B Marketing ROI from A to Z #SESNY

https://www.toprankblog.com3/27/13

Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.

call Andy @ 281-570-5804 for aFREE initial web marketing assessment

Posted on 3rd March 2013 by Admin@B2bMarketing

 

2013 SEO Predictions – Epiphany Search Digital Marketing Blog

https://www.epiphanysearch.co.uk/Feb 24

With this new pay-to-play model, Google are confident that their Shopping results will be much improved from the free version as people will be more likely to incorporate more accurate product descriptions and Google have already put in place more optimisation levers (e.g 360 degree image views).

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

 

 

Posted on 7th January 2013 by Admin@B2bMarketing

SEO Process

seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Posted on 7th January 2013 by Admin@B2bMarketing

A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Posted on 11th July 2012 by Admin@B2bMarketing

: What if your business isn’t anywhere near this SEO Texas team?
We get this question a lot: Does my business need to be based in Texas for SEO services from EpromotionZ to really work? Not at all!
And while we’d love to meet you in person over a cup of coffee, everything we do to promote your business online can be done remotely – no matter where your business is located.

SEO services are not location-bound, even though the goal of an effective local online marketing campaign is to help promote your business as the obvious choice for the products and services you offer in your city or town.
One important factor in SEO in Texas or anywhere else is identifying how people go looking for what your business offers – even if they don’t know your business exists. We do extensive keyword research to discover exactly how people search online.

Sometimes it’s not at all how you’d guess! Your prospective customers may not know or use the exact terminology someone knowledgeable about your field would use. In some cases, they may not even spell common terms in your business correctly.

In many cases, people go searching for businesses using location words you might not consider. In large cities, people seek businesses in their neighborhood; in rural areas they might look for businesses in their region.

Location is definitely important! But only when it comes to promoting your business. No matter where you’re located, the experts in SEO in Texas at EpromotionZ can help you get found online.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804