SEO & PPC

The 2 Basics of SEO Process

SEO Process

seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

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The basics of KEY WORDS in SEO

A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

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Can an Expert in SEO in Texas Help a Business Somewhere Else?

: What if your business isn’t anywhere near this SEO Texas team?
We get this question a lot: Does my business need to be based in Texas for SEO services from EpromotionZ to really work? Not at all!
And while we’d love to meet you in person over a cup of coffee, everything we do to promote your business online can be done remotely – no matter where your business is located.

SEO services are not location-bound, even though the goal of an effective local online marketing campaign is to help promote your business as the obvious choice for the products and services you offer in your city or town.
One important factor in SEO in Texas or anywhere else is identifying how people go looking for what your business offers – even if they don’t know your business exists. We do extensive keyword research to discover exactly how people search online.

Sometimes it’s not at all how you’d guess! Your prospective customers may not know or use the exact terminology someone knowledgeable about your field would use. In some cases, they may not even spell common terms in your business correctly.

In many cases, people go searching for businesses using location words you might not consider. In large cities, people seek businesses in their neighborhood; in rural areas they might look for businesses in their region.

Location is definitely important! But only when it comes to promoting your business. No matter where you’re located, the experts in SEO in Texas at EpromotionZ can help you get found online.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

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B2B Web site content

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

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B2B Marketing . Social Media Marketing .

B2B Social Spending

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion

Interactive spending will climb 9.2%, to $51.5 billion this year

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014

Source: Forrester Research
B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits

Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms

36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers

46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work

Source: Robert Half
B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence

85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing
Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs

70% of bloggers are talking about brands on their blog organically

46% of respondents post about the brands they love (or hate)

38% post brand or product reviews

Source: Technorati

-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA

-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen

-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

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