Making Networks Work With Social Media Marketing
Word of mouth is something that companies have relied on for ages to grow their business, but now social media marketing is helping to expand that concept even more. Social media marketing is a technique that uses the power of online social networks to spread news and information about your company.
Every day, over 50% of Facebook’s 750 million users log in to update their status and interact with their network. Their network might include their friends, family, coworkers, schoolmates, or people who share their same hobbies or interests.
750 million is a lot of people but when you add in other popular platforms such as Twitter, YouTube, FourSquare and blogs, the number of people using social networking sites becomes truly enormous.
Now cell phones are actively involved with their own social network applications making social networks even more accessible throughout our day to day activities. For instance, over 250 million people log into Facebook using their mobile devices.
Not tapping into these huge groups is a mistake that no company or small business should be making. Having a website on the internet, even if it is fully optimized for search engines and you receive decent traffic, is no longer enough to be successful with your overall integrated marketing plan.
Imagine this scenario. Your customer walks out of your business having received your goods or services. This customer then logs into Facebook (or Twitter) via her phone to tell her network about her experience. She might type something like “Just leaving the car dealership. They were great!” This information is then passed throughout her group and shared to other groups. They might respond back to her and ask her which dealership or what kind of car did she buy. Just like that you have benefitted from the power of social networks.
However, if you do not have a specific strategy for your social media marketing, this is where it ends. The information that your customer passed throughout her network was basic information. You might get a few more customers via word of mouth but there is a huge opportunity lost to create a powerful, lasting relationship with your customer’s friends.
If you are using social media marketing, a much more proactive approach, you can yield phenomenal results toward the growth of your business. In addition to customer experiences, you can create campaigns to gain new customers, gather community information about services and goods to offer, and maintain contact with existing customers.
Your customer’s friends and networks, instead of just hearing about her trip to a car dealership, can now easily be directed to your page on Facebook where they can find out more about your company, receive your status updates, find out about specials, ask questions, watch videos, and visit your website. By having an established presence on these social platforms, you make it easier for your customers to share additional information beyond just the basics.
The best method for developing a social media marketing strategy for your company is to hire a service that can help you to create your image on the most popular platforms. The idea is to get the most bang for your buck, of course. While there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure from the people you are targeting. In order to save time and to reach potential customers quickly, an experience social marketer can help you to navigate the sometimes complicated world of social media marketing to give your business the exposure it deserves.
Call us today for a FREE social media marketing assessment for your business @ 281-570-5804 .