Posted on 12th May 2012 by Admin@B2bMarketing

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Posted on 25th March 2012 by Admin@B2bMarketing

The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .

93% …….

of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]

——————————————————————————–

86% ……

of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]

——————————————————————————–

68% ……

of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]

——————————————————————————–

90% …..

of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]

——————————————————————————–

86.2% …..

of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]

Posted on 28th November 2011 by Admin@B2bMarketing

B2B Social Spending

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion

Interactive spending will climb 9.2%, to $51.5 billion this year

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014

Source: Forrester Research
B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits

Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms

36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers

46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work

Source: Robert Half
B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence

85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing
Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs

70% of bloggers are talking about brands on their blog organically

46% of respondents post about the brands they love (or hate)

38% post brand or product reviews

Source: Technorati

-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA

-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen

-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Posted on 28th August 2011 by Admin@B2bMarketing

With the growth of social media like Facebook, Twitter, Linkedin etc. people are becoming more tech savvy day by day. Social Media marketing is a way to market your business, connect to the users and increase your online visibility via these social websites. Social media consulting is the group which helps you in executing your social media strategy.

Social media consulting helps your business by
• Developing an integrated offline and online social media marketing strategy
• Creating online advertising campaigns using Facebook, LinkedIn, Twitter and other social networks
• Designing Facebook profile and fan page
• Creating Twitter account and regularly follow-up on the tweets
• Helping with SEO (Search Engine Optimization) content for your website or blog
• Uploading videos and other medias on your site as well as on social network

Today, with the growth of Web 2.0, internet has provided people with various options to build and maintain business connections, share information and collaborate media, files and presentations online. Many of the advertisers, emerging businesses and start-ups are unaware of these social media strategy and are not able to utilize internet to the fullest. Here social media consulting plays the vital role. Social media consulting create programs and content that attracts attention of the user and encourages him or her to share it with their friends over Facebook or Twitter or LinkedIn.

Using these social media strategy on your websites, makes it more trustworthy and legitimate. Social media consulting says that a message or information shared between users is more believable as compared to message spread by the company itself. For example a company with 1000s of fans on the facebook fan page becomes more visible and trustworthy among the users without even advertising it. Social media consulting help in setting up this low cost and effective marketing campaign which anyone with an internet connection can access to.

call for a FREE 30 min Social Media Strategy consulting @ 281-570-5804

Posted on 21st July 2011 by Admin@B2bMarketing

Making Networks Work With Social Media Marketing

Word of mouth is something that companies have relied on for ages to grow their business, but now social media marketing is helping to expand that concept even more. Social media marketing is a technique that uses the power of online social networks to spread news and information about your company.

Every day, over 50% of Facebook’s 750 million users log in to update their status and interact with their network. Their network might include their friends, family, coworkers, schoolmates, or people who share their same hobbies or interests.
750 million is a lot of people but when you add in other popular platforms such as Twitter, YouTube, FourSquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social network applications making social networks even more accessible throughout our day to day activities. For instance, over 250 million people log into Facebook using their mobile devices.
Not tapping into these huge groups is a mistake that no company or small business should be making. Having a website on the internet, even if it is fully optimized for search engines and you receive decent traffic, is no longer enough to be successful with your overall integrated marketing plan.

Imagine this scenario. Your customer walks out of your business having received your goods or services. This customer then logs into Facebook (or Twitter) via her phone to tell her network about her experience. She might type something like “Just leaving the car dealership. They were great!” This information is then passed throughout her group and shared to other groups. They might respond back to her and ask her which dealership or what kind of car did she buy. Just like that you have benefitted from the power of social networks.

However, if you do not have a specific strategy for your social media marketing, this is where it ends. The information that your customer passed throughout her network was basic information. You might get a few more customers via word of mouth but there is a huge opportunity lost to create a powerful, lasting relationship with your customer’s friends.

If you are using social media marketing, a much more proactive approach, you can yield phenomenal results toward the growth of your business. In addition to customer experiences, you can create campaigns to gain new customers, gather community information about services and goods to offer, and maintain contact with existing customers.

Your customer’s friends and networks, instead of just hearing about her trip to a car dealership, can now easily be directed to your page on Facebook where they can find out more about your company, receive your status updates, find out about specials, ask questions, watch videos, and visit your website. By having an established presence on these social platforms, you make it easier for your customers to share additional information beyond just the basics.

The best method for developing a social media marketing strategy for your company is to hire a service that can help you to create your image on the most popular platforms. The idea is to get the most bang for your buck, of course. While there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure from the people you are targeting. In order to save time and to reach potential customers quickly, an experience social marketer can help you to navigate the sometimes complicated world of social media marketing to give your business the exposure it deserves.

Call us today for a FREE social media marketing assessment for your business @ 281-570-5804 .

Posted on 7th March 2011 by Admin@B2bMarketing

Many of us talk about social media optimization; however nobody is able to come up with a definite success strategy for Social media marketing . Social media is a vast field and has lot of potential. If tapped correctly it can help you in B2C or B2B marketing, or B2B SEO . Companies like www.seoHoustonweb.com offer various services under the umbrella of SEO Houston and they have a team that dedicatedly works on social media optimization and marketing.

Let’s look at 4 Social media marketing tips to win customers.

Converse with your customers: It is imperative to talk to your customers on a personal note. They need to know your company, its values and the latest developments. All this is possible with the help of a company blog.

Fan Page for your business on Facebook: Facebook is no doubt the most accessed social networking site. If you have a personal account on facebook use it to create a business fan page. Once you create a fan page, you can invite people to join your business network and be a fan. Your updates will to flow to your fans via the business fan page. Higher the number of fans, greater is visibility of your business.

Twitter: Communicate with prospects on twitter through your tweets. You can also find how your competitors are leveraging twitter and come up with a strategy. Tweet about your latest products or positive client feedback on twitter.

LinkedIn: LinkedIn is an extension of your business card. Join the niche group of your business type and get latest updates about technology and competition. Ask for recommendations from your clients. This will increase your credibility.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Posted on 25th January 2011 by Admin@B2bMarketing

Marketing has always played a crucial role in any business. In today’s competitive world, companies are trying their level best to advertise about their products in the best possible manner. In this particular context, today, the older techniques of marketing have been replaced by new marketing techniques. Social media marketing is one of those techniques. Continue reading “Social Media Marketing”

Posted on 4th January 2011 by Admin@B2bMarketing

Social media marketing is one of the principles that you can adopt for the marketing of your products or services. Social media marketing can be more enhanced with the use of some social networking websites. I believe that this marketing technique can prove to be of great help to expand the range of your marketing by utilizing social networking sites. Continue reading “Social Media Marketing : A Way To A Success”