the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.
Better B2B Marketing ROI from A to Z #SESNY
http://www.toprankblog.com3/27/13
Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.
call Andy @ 281-570-5804 for aFREE initial web marketing assessment
SEO Process
seo can be divided into two main categories: on-page/ in web site seo and off-page seo.
On-page seo
on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.
off-page seo
off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.
While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.
It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
: What if your business isn’t anywhere near this SEO Texas team?
We get this question a lot: Does my business need to be based in Texas for SEO services from EpromotionZ to really work? Not at all!
And while we’d love to meet you in person over a cup of coffee, everything we do to promote your business online can be done remotely – no matter where your business is located.
SEO services are not location-bound, even though the goal of an effective local online marketing campaign is to help promote your business as the obvious choice for the products and services you offer in your city or town.
One important factor in SEO in Texas or anywhere else is identifying how people go looking for what your business offers – even if they don’t know your business exists. We do extensive keyword research to discover exactly how people search online.
Sometimes it’s not at all how you’d guess! Your prospective customers may not know or use the exact terminology someone knowledgeable about your field would use. In some cases, they may not even spell common terms in your business correctly.
In many cases, people go searching for businesses using location words you might not consider. In large cities, people seek businesses in their neighborhood; in rural areas they might look for businesses in their region.
Location is definitely important! But only when it comes to promoting your business. No matter where you’re located, the experts in SEO in Texas at EpromotionZ can help you get found online.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
B2B Web site content
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .
The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .
93% …….
of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]
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86% ……
of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]
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68% ……
of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]
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90% …..
of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]
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86.2% …..
of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]
B2B Social Spending
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
Interactive spending will climb 9.2%, to $51.5 billion this year
Source: eMarketer
B2B interactive marketing spending will climb to nearly $4.8 billion in 2014
Source: Forrester Research
B2B Social Participation
86% of B2B firms are using social media, compared to 82% of B2C outfits
Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives
Source: BizReport
34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers
Source: eMarketer
54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Source: Robert Half
B2B Customer Perspective and Buying Process
93% of business buyers believe all companies should have a social media presence
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them
Source: Buzz Marketing
Bloggers on Brands
71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs
70% of bloggers are talking about brands on their blog organically
46% of respondents post about the brands they love (or hate)
38% post brand or product reviews
Source: Technorati
-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA
-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen
-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .
With the growth of social media like Facebook, Twitter, Linkedin etc. people are becoming more tech savvy day by day. Social Media marketing is a way to market your business, connect to the users and increase your online visibility via these social websites. Social media consulting is the group which helps you in executing your social media strategy.
Social media consulting helps your business by
• Developing an integrated offline and online social media marketing strategy
• Creating online advertising campaigns using Facebook, LinkedIn, Twitter and other social networks
• Designing Facebook profile and fan page
• Creating Twitter account and regularly follow-up on the tweets
• Helping with SEO (Search Engine Optimization) content for your website or blog
• Uploading videos and other medias on your site as well as on social network
Today, with the growth of Web 2.0, internet has provided people with various options to build and maintain business connections, share information and collaborate media, files and presentations online. Many of the advertisers, emerging businesses and start-ups are unaware of these social media strategy and are not able to utilize internet to the fullest. Here social media consulting plays the vital role. Social media consulting create programs and content that attracts attention of the user and encourages him or her to share it with their friends over Facebook or Twitter or LinkedIn.
Using these social media strategy on your websites, makes it more trustworthy and legitimate. Social media consulting says that a message or information shared between users is more believable as compared to message spread by the company itself. For example a company with 1000s of fans on the facebook fan page becomes more visible and trustworthy among the users without even advertising it. Social media consulting help in setting up this low cost and effective marketing campaign which anyone with an internet connection can access to.
call for a FREE 30 min Social Media Strategy consulting @ 281-570-5804
An experienced SEO Company in Houston is always on the look out for ground breaking research and testing the limits. The SEO agency handles accounts from all over the world as they have the ability to provide innovative design, programming expertise and are web specialities like SEM, SEO, SEO Copywriting, press kit support and service across many platforms and languages. These proven SEO companies not only cater to US companies but also to IT related firms in many countries. Locally too they have the expertise to creative and technical marketing solutions for B2B Texas firms.
Their SEO services focus on press release optimization, search engine optimization, e-mail campaigns, PPC campaign fine tuning social media management services for small businesses seeking to carve their presence on the internet. B2B firm’s online marketing is taken care by these SEO companies. These experienced SEO agencies listen to the customer and start building the website keeping in mind the needs of the customer and then create a blueprint for their on line presence.
Changing trends in the business demand a lot of advertisements. Today’s business world requires the entities to exhibit their presence. It is the world where the most popular businesses attract more clients. Most people use search engines to check business listings in their area. This has given rise to SEO techniques. AND social media marketing services .
A proven SEO agency works on certain basics. These basics lay a foundation for higher page ranks in search engine. Lets us look the basics that can helps us in achieving better page ranks.
Keywords: Most users search their listings by inputting keywords. It is important that your website uses specific keywords related to the business so that the search engines can throw your sites in the pool of results. It is important that a decent keyword density is maintained. Excessive keyword stuffing could lead to classification of your site as a spam.
Link building: Link building refers to exchanging backlinks with various sites to improve the credibility of your business. Search engines look up for various backlinks to rank your website
Article submissions: Keeping your site updated with various fresh topics is important. Search engines always index the search results by the most latest of all. It becomes important that your site is up to date. Article submissions are an important way of keeping your content updated.
There are several other techniques that are used by experienced SEO firms use to get higher page ranks. It is always good to know these basic techniques in order to understand what your consultant is doing.
Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804
832-677-4620 